Over the last 18 months, since I left my corporate job and launched a startup, I’ve been asked the same questions several times:
Hey Stéph, what do you do?
I’m in the music business. In the Muzak business, to be precise…
Muzak? What’s Muzak, dude?
Muzak is a nickname for piped music. Weather music. Lift music. Background music.
I see. The music broadcast in supermarkets that no one listens to.
Well, that was the case for almost a century, since the beginning of the long distances phone calls and the birth of hold music. But thanks to Internet and some amazing new technologies like streaming, the progression is such that within a few years background music went from Musak to Sublimusic…
Ok. So what’s Sublimusic exactly?
Sublimusic is about adequate background music; real music that matters to your business, to your customers, to your employees. Let’s be clear about that: the right choice of background music is an incredible competitive advantage for business owners and managers of public spaces who know how to make the best of it.
And finally Sublimusic is also about innovative broadcasting system, multizone audio servers and the most user friendly interface out there.
What’s the difference between Sublimusic and its competition?
Like day and night;) Muzak is all about covering silence because everyone agrees upon one thing: silence is commercial death. Muzak, Moodmedia, Hiphotelradio, and most of our competitors, broadcast a music which sole raison d’être is to cover the silence. Bland, boring, cheap stuff no one listens to.
At Sublimusic, we don’t just cover the silence with music; we create an atmosphere designed for a specific space, for specific customers. And we use real music. Real music from real artists.
How do you achieve this magic?
Part of it is the beauty of being a Swiss company, where licenses and music rights are managed by a single organization, the SUISA, allows us to broadcast every song from every album ever made.
But the greatest reason why our music is different from the rest lies within our core. Our music people know music. Our secret is simple: instead of fabricating boring playlists based on music styles (Standard Jazz, Soul Power, Funky Funk, 90’, etc…) like everyone else, we experiment with various styles in order to create different atmospheres that are perfectly adequate for all kind of business, from an hotel lobby to a treatment room in a spa, a bar, a waiting space or a point of sales. For example, our CHIC mood combines elements of classical music, of jazz, of soul and other styles in order to create a unique atmosphere.
Tell me more about the technology behind all of that?
The music is streamed from our servers directly to our client audio system via the Sublibox, our tinny and elegant streaming box. All is needed is an Internet connection.
Sounds simple enough. But how does the client control the system?
The client controls the system via our web application Sublimio, a beat perfect music player that comes pre-installed with the Sublibox. Each clients gets a customize version based on their needs, whether they want to fully control the music, or let Sublimusic be in charge. Simply launch the application, select the desired mood, click play.
How do I know which mood is the more adequate for my business?
During the setup, our music curator will guide you through our offering and provide you with a professional advice based on your type of business, your customers and your objectives.
Is there any way I can try it before I buy it?
Sure. We offer everyone a trial period, for free and without engagement.
Woaw! It’s a great offer.
I was going to say the same thing. If you are interested to try Sublimusic for free, just send us an email at firstname.lastname@example.org
CEO – Sublimusic SàRL